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The global children and youth initiative Plant-for-the-Planet was launched in January 2007. The initiative aims to plant 1,000 billion trees worldwide. Trees are the cheapest and most effective way to bind CO2 and thus provide mankind with a buffer to reduce greenhouse gas emissions to zero and mitigate the climate crisis.
In 2011 the United Nations Environment Programme (UN Environment) handed over the traditional Billion Tree Campaign to Plant-for-the-Planet - and with it the official World Tree Counter. Since then, the campaign has grown into the Trillion Tree Campaign.
On 22 May 2018, Federal President Steinmeier presented 20-year -old Felix Finkbeiner with the Federal Cross of Merit (Federal Republic of Germany's Medal of Merit) for his services in combating the climate crisis. Felix founded the Plant-for-the-Planet initiative at the age of 9. Since then, supported by adults as well as governments, companies and organisations, the children and young people have planted more than 15 billion trees.