Privacy policy

1. Data protection at a glance

General notes

The following information provides a simple overview of what happens to your personal data when you visit this website. Personal data is all data with which you can be personally identified. For detailed information on the subject of data protection, please refer to our data protection declaration listed below this text.

Data collection on this website

Who is responsible for data collection on this website?

The data processing on this website is carried out by the website operator. His contact details can be found in the imprint of this website.

How do we collect your data?

On the one hand, your data is collected by providing us with this information. This can be data that you enter in a contact form, for example.

Other data is automatically collected by our IT systems when you visit the website. These are mainly technical data (e.g. internet browser, operating system or time of the page call). This data is collected automatically as soon as you enter this website.

What do we use your data for?

Part of the data is collected to ensure that the website is provided without errors. Other data can be used to analyse your user behaviour.

What rights do you have regarding your data?

You have the right to receive information free of charge about the origin, recipient and purpose of your stored personal data at any time. You also have the right to demand the correction or deletion of this data. For this purpose, as well as for further questions regarding data protection, you can contact us at any time at the address given in the imprint. Furthermore, you have a right of appeal to the responsible supervisory authority.

You also have the right, under certain circumstances, to request that the processing of your personal data be restricted. For details, please refer to the Privacy Policy under “Right to limit processing”.

Analysis tools and third-party tools

When you visit this website, your surfing behaviour can be statistically evaluated. This is mainly done with cookies and with so-called analysis programs. The analysis of your surfing behaviour is usually anonymous; the surfing behaviour cannot be traced back to you.

You can object to this analysis or prevent it by not using certain tools. Detailed information about these tools and your ability to object can be found in the following privacy policy.

2. Hosting und Content Delivery Networks (CDN)

External Hosting

This website is hosted by an external service provider (hoster). The personal data collected on this website is stored on the hoster’s servers. This may include, but is not limited to, IP addresses, contact requests, meta and communication data, contract data, contact details, names, website accesses and other data generated by a website.

The use of the hoster is for the purpose of fulfilling the contract with our potential and existing customers (Art. 6 para. 1 lit. b DSGVO) and in the interest of a secure, fast and efficient provision of our online offer by a professional provider (Art. 6 para. 1 lit. f DSGVO).

Our hoster will only process your data to the extent necessary to fulfil its performance obligations and will follow our instructions with regard to this data.

Conclusion of a contract for order processing

In order to guarantee data protection compliant processing, we have concluded a contract for order processing with our host.

Cloudflare

We use the service “Cloudflare”. Provider is the Cloudflare, Inc. 665 3rd St. #200, San Francisco, CA 94107, USA (in the following “Cloudflare”).

Cloudflare offers a worldwide distributed content delivery network with DNS. Technically the information transfer between your browser and our website is routed through the network of Cloudflare. This enables Cloudflare to analyze the data traffic between your browser and our website and serves as a filter between our servers and potentially malicious traffic from the Internet. Cloudflare can also use cookies for this purpose, but these are only used for the purpose described here.

We have concluded a contract with Cloudflare for order processing. Cloudflare is also a certified participant of the “EU-US Privacy Shield Framework”. Cloudflare has committed itself to handle all personal data received from the member states of the European Union (EU) according to the “Privacy Shield Framework”.

The use of Cloudflare is based on our legitimate interest in a possibly error-free and secure provision of our web offer (Art. 6 para. 1 lit. f DSGVO).

Further information about security and privacy at Cloudflare can be found here: https://www.cloudflare.com/privacypolicy/.

3. General notes and compulsory information

Data protection

The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the legal data protection regulations and this data protection declaration.

When you use this website, various personal data is collected. Personal data is data with which you can be personally identified. This privacy policy explains what data we collect and what we use it for. It also explains how and for what purpose this is done.

We would like to point out that data transmission on the Internet (e.g. communication by e-mail) can have security gaps. A complete protection of data against access by third parties is not possible.

Note on the responsible body

The person responsible for data processing on this website is

Beschützerbox GmbH

Kreuzbergstr. 37

10965 Berlin

Phone: 030-692066255

e-mail: [email protected]

Responsible party is the natural or legal person who, alone or jointly with others, decides on the purposes and means of processing personal data (e.g. names, e-mail addresses, etc.).

Revocation of your consent to data processing

Many data processing operations are only possible with your express consent. You can revoke any consent already given at any time. For this purpose, an informal notification by e-mail to us is sufficient. The legality of the data processing carried out up to the time of revocation remains unaffected by the revocation.

Right to object to data collection in special cases and to direct advertising (Art. 21 DPA)

IF THE DATA PROCESSING IS CARRIED OUT ON THE BASIS OF ART. 6 ABS. 1 LIT. E OR F DSGVO, YOU SHALL HAVE THE RIGHT TO OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA AT ANY TIME FOR REASONS ARISING FROM YOUR SPECIFIC SITUATION, INCLUDING PROFILING BASED ON THESE PROVISIONS. THE RESPECTIVE LEGAL BASIS ON WHICH PROCESSING IS BASED CAN BE FOUND IN THIS PRIVACY POLICY. IF YOU OBJECT, WE WILL NO LONGER PROCESS YOUR PERSONAL DATA CONCERNED UNLESS WE CAN PROVE THAT THERE ARE COMPELLING REASONS FOR PROCESSING WHICH ARE WORTHY OF PROTECTION AND WHICH OUTWEIGH YOUR INTERESTS, RIGHTS AND FREEDOMS, OR UNLESS THE PROCESSING SERVES TO ASSERT, EXERCISE OR DEFEND LEGAL CLAIMS (OBJECTION PURSUANT TO ART. 21 PARA. 1 DSGVO).

IF YOUR PERSONAL DATA ARE PROCESSED FOR THE PURPOSE OF DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT, AT ANY TIME, TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH MARKETING, INCLUDING PROFILING, INSOFAR AS IT IS LINKED TO SUCH DIRECT MARKETING IF YOU OBJECT, YOUR PERSONAL DATA WILL SUBSEQUENTLY NO LONGER BE USED FOR THE PURPOSE OF DIRECT MARKETING (OBJECTION ACCORDING TO ART. 21 PARA. 2 DSGVO).

Right of appeal to the competent supervisory authority

In the case of infringements of the DPAs, the persons concerned have a right of appeal to a supervisory authority, in particular in the Member State of their habitual residence, place of work or place of the suspected infringement. This right of appeal is without prejudice to other administrative or judicial remedies.

Right to data transferability

You have the right to have data, which we process automatically on the basis of your consent or in fulfilment of a contract, handed over to you or to a third party in a common, machine-readable format. If you request the direct transfer of the data to another responsible party, this will only take place to the extent that it is technically feasible.

SSL or TLS encryption

This site uses SSL or TLS encryption for security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as site operator. You can recognise an encrypted connection by the fact that the address line of the browser changes from “http://” to “https://” and by the lock symbol in your browser line.

If the SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.

Encrypted payment transactions on this website

If there is an obligation to provide us with your payment data (e.g. account number for direct debit authorisation) after the conclusion of a contract with costs, this data is required for payment processing.

Payment transactions via the usual means of payment (Visa/MasterCard, direct debit) are carried out exclusively via an encrypted SSL or TLS connection. You can recognise an encrypted connection by the fact that the address line of the browser changes from “http://” to “https://” and by the lock symbol in your browser line.

In the case of encrypted communication, your payment data that you transmit to us cannot be read by third parties.

Information, deletion and correction

Within the framework of the applicable legal provisions, you have the right to obtain information free of charge at any time about your stored personal data, its origin and recipients and the purpose of the data processing and, if applicable, a right to correct or delete this data. For this purpose, as well as for further questions regarding personal data, you can contact us at any time at the address given in the imprint.

Right to limit processing

You have the right to request the restriction of the processing of your personal data. To do so, you can contact us at any time at the address given in the imprint. The right to restrict processing exists in the following cases:

  • If you dispute the accuracy of your personal data stored with us, we usually need time to verify this. For the duration of the review, you have the right to request that we limit the processing of your personal data.
  • If the processing of your personal data was/is carried out unlawfully, you may request that the data processing be limited instead of deleted.
  • If we no longer need your personal data, but you do need it to exercise, defend or assert legal claims, you have the right to request that we limit the processing of your personal data instead of deleting it.
  • If you have lodged an objection under Art. 21 para. 1 DSGVO, a balance must be struck between your interests and ours. As long as it is not yet clear whose interests outweigh the interests of the parties, you have the right to demand that the processing of your personal data be restricted.

If you have restricted the processing of your personal data, such data may be processed – apart from their storage – only with your consent or for the purpose of asserting, exercising or defending legal claims or protecting the rights of another natural or legal person or for reasons of important public interest of the European Union or a Member State.

Objection to advertising e-mails

We hereby object to the use of contact data published within the scope of the imprint obligation to send advertising and information material not expressly requested. The operators of this website expressly reserve the right to take legal action in the event that unsolicited advertising information is sent, for example by spam e-mails.

4. Data collection on this website

Cookies

Our Internet pages use so-called “cookies”. Cookies are small text files and do not cause any damage on your end device. They are either stored temporarily for the duration of a session (session cookies) or permanently (permanent cookies) on your end device. Session cookies are automatically deleted at the end of your visit. Permanent cookies remain stored on your terminal device until you delete them yourself or until your web browser automatically resolves them.

In some cases, cookies from third-party companies may also be stored on your end device when you enter our site (third-party cookies). These enable us or you to use certain services of the third-party company (e.g. cookies for the processing of payment services).

Cookies have various functions. Many cookies are technically necessary, as certain website functions would not work without them (e.g. the shopping basket function or the display of videos). Other cookies are used to evaluate user behaviour or display advertisements.

Technically necessary cookies (e.g. shopping basket cookies) are stored on the basis of Art. 6 para. 1 lit. f DSGVO. We have a legitimate interest in the storage of cookies for the technically error-free and optimised provision of our services. Other cookies are only stored with your consent on the basis of Art. 6 para. 1 lit. a DSGVO. This consent can be revoked at any time for the future.

You can set your browser so that you are informed about the setting of cookies and allow cookies only in individual cases, exclude the acceptance of cookies for certain cases or generally, and activate the automatic deletion of cookies when closing the browser. If you deactivate cookies, the functionality of this website may be limited.

Insofar as cookies are used by third-party companies or for analysis purposes, we will inform you separately about this within the framework of this data protection declaration and, if necessary, request your consent.

Server log files

The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:

  • Browser type and version
  • Operating system used
  • Referrer URL
  • Host name of the accessing computer
  • Time of the server request
  • IP address

This data is not merged with other data sources.

These data are recorded on the basis of Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in the technically error-free presentation and optimisation of his website – for this purpose the server log files must be recorded.

Contact form

If you send us enquiries via the contact form, your details from the enquiry form, including the contact data you provide there, will be stored by us for the purpose of processing the enquiry and in the event of follow-up questions. We will not pass on this data without your consent.

This data is processed on the basis of Art. 6 Para. 1 letter b DSGVO if your request is related to the fulfilment of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, processing is based on our legitimate interest in the effective processing of the enquiries addressed to us (Art. 6 para. 1 lit. f DSGVO) or on your consent (Art. 6 para. 1 lit. a DSGVO), provided that the enquiry was made.

The data you enter in the contact form will remain with us until you request us to delete it, revoke your consent for storage or the purpose for which the data was stored no longer applies (e.g. after your request has been processed). Mandatory legal provisions – in particular retention periods – remain unaffected.

Inquiry by e-mail, telephone or fax

If you contact us by e-mail, telephone or fax, your inquiry including all personal data (name, inquiry) will be stored and processed by us for the purpose of processing your request. We will not pass on this data without your consent.

This data is processed on the basis of Art. 6 Para. 1 letter b DSGVO if your request is related to the fulfilment of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, processing is based on your consent (Art. 6 para. 1 lit. a DSGVO) and/or on our legitimate interests (Art. 6 para. 1 lit. f DSGVO), as we have a legitimate interest in the effective processing of the inquiries addressed to us.

The data sent to us by you via contact enquiries will remain with us until you request us to delete it, revoke your consent for storage or the purpose for which the data was stored no longer applies (e.g. after your request has been processed). Mandatory statutory provisions – in particular statutory retention periods – remain unaffected.

Registration on this website

You can register on this website to use additional features on the site. We will only use the data entered for this purpose for the purpose of using the respective offer or service for which you have registered. The mandatory data requested during registration must be provided in full. Otherwise we will refuse the registration.

For important changes, such as changes to the scope of the offer or technically necessary changes, we will use the e-mail address provided during registration to inform you in this way.

The data entered during registration is processed for the purpose of implementing the user relationship established by the registration and, if necessary, for the initiation of further contracts (Art. 6 Para. 1 letter b DSGVO).

The data collected during registration is stored by us for as long as you are registered on this website and is then deleted. Legal retention periods remain unaffected.

Registration with Facebook Connect

Instead of registering directly on this website, you can register with Facebook Connect. This service is provided by Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. However, according to Facebook, the data collected is also transferred to the USA and other third countries.

If you decide to register with Facebook Connect and click on the “Login with Facebook”/”Connect with Facebook” button, you will be automatically redirected to the Facebook platform. There you can log in with your usage data. This will link your Facebook profile with this website or our services. This link gives us access to your data stored on Facebook. These are above all:

  • Facebook name
  • Facebook profile and cover picture
  • Facebook cover picture
  • email address registered with Facebook
  • Facebook ID
  • Facebook friend lists
  • Facebook Likes (“I like-me” information)
  • Birthday
  • Gender
  • Country
  • Language

This information is used to set up, provision and personalize your account.

Registration with Facebook Connect and the associated data processing procedures are based on your consent (Art. 6 para. 1 lit. a DSGVO). You can revoke this consent at any time with effect for the future.

For more information, please see the Facebook Terms of Use and the Facebook Privacy Policy. These can be found at: https://de-de.facebook.com/about/privacy/ and https://de-de.facebook.com/legal/terms/.

5. social media

LinkedIn Plugin

This website uses features of the LinkedIn network. The provider is LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA.

Each time a page of this website containing LinkedIn functionality is requested, a connection to LinkedIn’s servers is established. LinkedIn will be notified that you have visited this site using your IP address. If you click the LinkedIn “Recommend” button and are logged into your LinkedIn account, LinkedIn will be able to associate your visit to this site with you and your account. We would like to point out that we, as the provider of these pages, have no knowledge of the content of the transmitted data or its use by LinkedIn.

The LinkedIn plugin is used on the basis of Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in the widest possible visibility in the social media.

For more information, please see the LinkedIn privacy policy at https://www.linkedin.com/legal/privacy-policy.

XING plugin

This website uses features of the XING network. The provider is XING AG, Dammtorstraße 29-32, 20354 Hamburg, Germany.

Each time one of our pages containing XING functions is called up, a connection to XING servers is established. To the best of our knowledge, no personal data is stored in this process. In particular, no IP addresses are stored or usage behavior is evaluated.

The storage and analysis of the data is based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in the widest possible visibility in the social media. If a corresponding consent has been requested (e.g. consent to the storage of cookies), the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a DSGVO; the consent can be revoked at any time.

Further information on data protection and the XING Share Button can be found in the XING Privacy Policy: https://www.xing.com/app/share?op=data_protection.

6. analysis tools and advertising

Google Analytics

This website uses functions of the web analysis service Google Analytics. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Analytics uses so-called “cookies”. These are text files which are stored on your computer and which enable an analysis of your use of the website. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there.

The storage of Google Analytics cookies and the use of this analysis tool are based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in the analysis of user behaviour in order to optimise both his website and his advertising. If a corresponding consent has been requested (e.g. consent to the storage of cookies), the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a DSGVO; the consent can be revoked at any time.

IP Anonymization

We have activated the IP anonymization function on this website. This means that your IP address will be truncated by Google within member states of the European Union or in other signatory states to the Agreement on the European Economic Area before it is transmitted to the USA. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on the website activities and to provide further services to the website operator in connection with the use of the website and the Internet. The IP address transmitted by your browser within the scope of Google Analytics is not combined with other data from Google.

browser plugin

You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de.

Opposition to data collection

You can prevent the collection of your data by Google Analytics by clicking on the following link. An opt-out cookie is set to prevent the collection of your information on future visits to this site: Disable Google Analytics.

You can find more information on how Google Analytics handles user data in the Google privacy policy: https://support.google.com/analytics/answer/6004245?hl=de.

Order processing

We have concluded a contract with Google for order processing and fully implement the strict requirements of the German data protection authorities when using Google Analytics.

Demographic characteristics in Google Analytics

This website uses the “demographic features” function of Google Analytics. This allows reports to be generated that contain information about the age, gender and interests of the site visitors. This data comes from interest-based advertising by Google as well as from visitor data from third parties. This data cannot be attributed to any specific person. You can disable this feature at any time by changing the ad settings in your Google Account, or generally prohibit Google Analytics from collecting your information as described in the “Opting out of data collection” section.

Storage duration

User and event-level data stored at Google that is linked to cookies, user IDs (e.g., User ID) or advertising IDs (e.g., DoubleClick cookies, Android advertising ID) is anonymized or deleted after 14 months. Please see the following link for details: https://support.google.com/analytics/answer/7667196?hl=de

Hotjar

This website uses Hotjar. The provider is Hotjar Ltd, Level 2, St Julians Business Centre, 3, Elia Zammit Street, St Julians STJ 1000, Malta, Europe (Website: https://www.hotjar.com).

Hotjar is a tool to analyze your user behavior on this website. With Hotjar we can, among other things, record your mouse and scroll movements and clicks. Hotjar can also determine how long you stayed with the mouse pointer in a certain position. Hotjar uses this information to create so-called heat maps, which can be used to determine which areas of the website are preferred by the website visitor.

We can also determine how long you stayed on a page and when you left it. We can also determine at which point you have interrupted your entries in a contact form (so-called conversion-funnels).

In addition, Hotjar can be used to obtain direct feedback from website visitors. This function serves to improve the website operator’s web offerings.

Hotjar uses cookies. Cookies are small text files that are stored on your computer and saved by your browser. They serve to make our offer more user-friendly, effective and safer. In particular, these cookies can be used to determine whether this website was visited with a particular terminal device or whether the functions of Hotjar were deactivated for the browser in question. Hotjar cookies remain on your end device until you delete them.

You can set your browser so that you are informed about the setting of cookies and allow cookies only in individual cases, exclude the acceptance of cookies for certain cases or generally, and activate the automatic deletion of cookies when closing the browser. If you deactivate cookies, the functionality of this website may be limited.

The use of Hotjar and the storage of Hotjar cookies are based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in the analysis of user behaviour in order to optimise both his website and his advertising. If a corresponding consent has been requested (e.g. consent to the storage of cookies), the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a DSGVO; the consent can be revoked at any time.

Deactivating Hotjar

If you want to disable Hotjar data collection, click on the following link and follow the instructions there: https://www.hotjar.com/opt-out

Please note that Hotjar must be deactivated separately for each browser or end device.

For more information about Hotjar and the data collected, please refer to Hotjar’s privacy policy at the following link https://www.hotjar.com/privacy

Contract for order processing

We have entered into a contract for order processing with Hotjar to implement the strict European data protection regulations.

Google Analytics Remarketing

This website uses the functions of Google Analytics Remarketing in conjunction with the cross-device functions of Google Ads and Google DoubleClick. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

This feature allows you to link the advertising target groups created with Google Analytics Remarketing to the cross-device capabilities of Google Ads and Google DoubleClick. In this way, interest-based, personalized advertising messages that have been customized for you on one device (e.g., mobile phone) based on your previous usage and surfing habits can also be displayed on another of your devices (e.g., tablet or PC).

If you have given permission, Google will link your web and app browsing history to your Google Account for this purpose. In this way, the same personalized advertising messages can be delivered on any device you sign in to with your Google Account.

To support this feature, Google Analytics collects Google-authenticated user IDs that are temporarily linked to our Google Analytics data to define and create audiences for cross-device advertising.

You can permanently object to cross-device remarketing/targeting by deactivating personalized advertising; follow this link to do so: https://www.google.com/settings/ads/onweb/.

The summary of the data collected in your Google Account is based solely on your consent, which you can give or withdraw to Google (Art. 6 para. 1 lit. a DSGVO). For data collection operations that are not merged into your Google Account (e.g. because you do not have a Google Account or because you have objected to the merging), the collection of data is based on article 6, paragraph 1, letter f) DPA. The legitimate interest arises from the fact that the website operator has an interest in the anonymised analysis of website visitors for advertising purposes.

You can find further information and the privacy policy in Google’s privacy policy at https://policies.google.com/technologies/ads?hl=de.

Google Ads and Google Conversion Tracking

This website uses Google Ads. Google Ads is an online advertising program of Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

In the context of Google Ads we use the so-called conversion tracking. When you click on an ad placed by Google, a conversion tracking cookie is set. Cookies are small text files that the web browser places on the user’s computer. These cookies expire after 30 days and are not used to personally identify users. If the user visits certain pages of this website and the cookie has not expired, Google and we may recognize that the user clicked on the ad and was redirected to that page.

Each Google Ads customer receives a different cookie. The cookies cannot be tracked on the websites of Google Ads customers. The information collected through the conversion cookie is used to compile conversion statistics for Google Ads customers who have opted in to conversion tracking. Customers are told the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive information that personally identifies users. If you don’t want to participate in tracking, you can opt-out of this use by slightly disabling the Google Conversion Tracking cookie on your web browser under User Preferences. You will then not be included in the conversion tracking statistics.

The storage of “conversion cookies” and the use of this tracking tool are based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in the analysis of user behaviour in order to optimise both his website and his advertising. If a corresponding consent has been requested (e.g. consent to the storage of cookies), the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a DSGVO; the consent can be revoked at any time.

For more information about Google Ads and Google conversion tracking, please see the Google Privacy Policy: https://policies.google.com/privacy?hl=de.

You can set your browser so that you are informed about the setting of cookies and allow cookies only in individual cases, exclude the acceptance of cookies for certain cases or generally, and activate the automatic deletion of cookies when closing the browser. If you deactivate cookies, the functionality of this website may be limited.

Facebook pixel

This website uses the visitor action pixel of Facebook to measure conversion. This service is provided by Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. However, according to Facebook, the data collected is also transferred to the USA and other third countries.

This allows the behaviour of site visitors to be tracked after they have been redirected to the provider’s website by clicking on a Facebook ad. This allows the effectiveness of Facebook Ads to be evaluated for statistical and market research purposes and future advertising campaigns to be optimised.

The collected data is anonymous to us as the operator of this website, we cannot draw any conclusions about the identity of the users. However, the data is stored and processed by Facebook, so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes, in accordance with Facebook Data Usage Policy. This allows Facebook to allow ads to be served on pages within Facebook and outside of Facebook. This use of data cannot be influenced by us as a site operator.

The use of Facebook pixels is based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in effective advertising measures, including social media. If a corresponding consent has been requested (e.g. consent to the storage of cookies), the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a DSGVO; the consent can be revoked at any time.

You will find further information on the protection of your privacy in Facebook’s data protection information: https://de-de.facebook.com/about/privacy/.

You can also disable the remarketing feature “Custom Audiences” in the Advertising Settings section of https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen deactivate. You must be logged in to Facebook to do this.

If you do not have a Facebook account, you can disable usage-based advertising from Facebook on the European Interactive Digital Advertising Alliance website: http://www.youronlinechoices.com/de/praferenzmanagement/.

7th Newsletter

Newsletter data

If you would like to receive the newsletter offered on the website, we need an e-mail address from you as well as information that allows us to verify that you are the owner of the e-mail address provided and that you agree to receive the newsletter. Further data will not be collected or only on a voluntary basis. We use these data exclusively for sending the requested information and do not pass them on to third parties.

The data entered in the newsletter registration form will be processed exclusively on the basis of your consent (Art. 6 para. 1 lit. a DSGVO). You can revoke your consent to the storage of the data, the e-mail address as well as its use for sending the newsletter at any time, for example by using the “unsubscribe” link in the newsletter. The legality of the data processing operations already carried out remains unaffected by the revocation.

The data you provide us with for the purpose of subscribing to the newsletter will be stored by us or the newsletter service provider until you unsubscribe from the newsletter and deleted from the newsletter distribution list after you have cancelled your subscription. Data that has been stored by us for other purposes remains unaffected.

After you have been removed from the newsletter distribution list, your e-mail address may be stored in a blacklist by us or the newsletter service provider to prevent future mailings. The data from the blacklist will only be used for this purpose and will not be merged with other data. This serves both your interest and our interest in compliance with the legal requirements when sending newsletters (legitimate interest in the sense of Art. 6 para. 1 lit. f DSGVO). The storage in the blacklist is not limited in time. You can object to the storage if your interests outweigh our legitimate interest.

ActiveCampaign

This website uses ActiveCampaign to send newsletters. The provider is ActiveCampaign, Inc. 1 N Dearborn, 5th Floor Chicago, Illinois 60602, USA.

ActiveCampaign is a service with which, among other things, the sending of newsletters can be organised and analysed. The data you enter to subscribe to the newsletter is stored on ActiveCampaign’s servers in Germany.

If you do not want ActiveCampaign to analyze your data, you must unsubscribe from the newsletter. For this purpose we provide a link in every newsletter message. You can also unsubscribe directly on the website.

Data analysis by ActiveCampaign

With the help of ActiveCampaign we are able to analyse our newsletter campaigns. For example, we can see whether a newsletter message has been opened and which links have been clicked on, if any. In this way we can determine which links were clicked on particularly often.

We can also see whether certain previously defined actions were performed after opening/clicking (conversion rate). For example, we can see whether you have made a purchase after clicking on the newsletter.

ActiveCampaign also allows us to subdivide (“cluster”) the newsletter recipients according to different categories. The newsletter recipients can be divided according to age, gender or place of residence, for example. In this way, the newsletters can be better adapted to the respective target groups.

For detailed information on the features of ActiveCampaign, please refer to the following link: https://www.activecampaign.com/email-marketing.

The ActiveCampaign privacy policy can be found at https://www.activecampaign.com/privacy-policy.

PrivacyShield Certification

ActiveCampaign is certified according to the “EU-US Privacy Shield”. The Privacy-Shield is an agreement between the European Union and the USA to ensure that European data protection standards are met when processing data in the USA. Every company certified according to the Privacy-Shield is committed to comply with these data protection standards. Further details can be found under: https://www.activecampaign.com/gdpr-updates/.

Legal basis

The data processing is based on your consent (Art. 6 para. 1 lit. a DSGVO). You can revoke this consent at any time. The legality of the data processing operations already carried out remains unaffected by the revocation.

Storage duration

The data you provide us with for the purpose of subscribing to the newsletter will be stored by us or the newsletter service provider until you unsubscribe from the newsletter and deleted from the newsletter distribution list after you have cancelled your subscription. Data that has been stored by us for other purposes remains unaffected.

After you have been removed from the newsletter distribution list, your e-mail address may be stored in a blacklist by us or the newsletter service provider to prevent future mailings. The data from the blacklist will only be used for this purpose and will not be merged with other data. This serves both your interest and our interest in compliance with the legal requirements when sending newsletters (legitimate interest in the sense of Art. 6 para. 1 lit. f DSGVO). The storage in the blacklist is not limited in time. You can object to the storage if your interests outweigh our legitimate interest.

Conclusion of a contract for order processing

We have a contract with ActiveCampaign for order processing and fully implement the strict requirements of the German data protection authorities when using ActiveCampaign.

8. plugins and tools

Targetbox evaluation widget

We use the “Targetbox Rating Widget” (hereinafter referred to as “Widget”) on this website. The provider is Beschützerbox GmbH, Kreuzbergstr. 37 10965 Berlin.

When you visit one of our pages equipped with a widget plugin, a connection to the servers of Beschützerbox GmbH is established. This tells the widget server which of our pages you have visited. The widget is used in the interest of an attractive presentation of our online offers. This represents a legitimate interest in the sense of art. 6 para. 1 lit. f DSGVO. Further information on the handling of user data can be found in the privacy policy of Beschützerbox GmbH at: https://targetbox.de/

YouTube

This website incorporates videos from the YouTube website. The website is operated by Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

When you visit one of our websites where YouTube is embedded, a connection to the servers of YouTube is established. This tells the YouTube server which of our pages you have visited.

Furthermore, YouTube can store various cookies on your end device. These cookies allow YouTube to obtain information about visitors to this website. This information is used, among other things, to gather video statistics, improve the user experience and prevent fraud. The cookies remain on your device until you delete them.

If you are logged in to your YouTube account, you allow YouTube to assign your surfing behavior directly to your personal profile. You can prevent this by logging out of your YouTube account.

YouTube is used in the interest of an attractive presentation of our online offers. This represents a legitimate interest in the sense of Art. 6 para. 1 lit. f DSGVO. If a corresponding consent has been requested (e.g. consent to the storage of cookies), the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a DSGVO; the consent can be revoked at any time.

For more information on how we handle user data, please see the YouTube privacy policy at https://policies.google.com/privacy?hl=de.

Google Web Fonts

This site uses so-called web fonts, which are provided by Google, for the uniform display of fonts. When you call up a page, your browser loads the required web fonts into its browser cache in order to display texts and fonts correctly.

For this purpose, the browser you use must connect to Google’s servers. This enables Google to know that this website has been accessed via your IP address. The use of Google WebFonts is based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in the uniform presentation of the typeface on his website. If a corresponding consent has been requested (e.g. consent to the storage of cookies), the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a DSGVO; the consent can be revoked at any time.

If your browser does not support web fonts, a default font is used by your computer.

More information about Google Web Fonts can be found at https://developers.google.com/fonts/faq and in the privacy policy of Google: https://policies.google.com/privacy?hl=de.

Google Maps

This site uses the map service Google Maps via an API. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

To use the functions of Google Maps it is necessary to store your IP address. This information is usually transferred to a Google server in the USA and stored there. The provider of this site has no influence on this data transfer.

The use of Google Maps is in the interest of an attractive presentation of our online offers and easy findability of the locations we have indicated on the website. This represents a legitimate interest in the sense of Art. 6 Para. 1 lit. f DSGVO.

You can find more information on how we handle user data in Google’s privacy policy: https://policies.google.com/privacy?hl=de.

Google reCAPTCHA

We use “Google reCAPTCHA” (hereinafter “reCAPTCHA”) on this website. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

With reCAPTCHA it should be checked whether the data input on this website (e.g. in a contact form) is done by a human being or by an automated program. For this purpose, reCAPTCHA analyses the behaviour of the website visitor on the basis of various characteristics. This analysis starts automatically as soon as the website visitor enters the website. For analysis purposes, reCAPTCHA evaluates various information (e.g. IP address, time spent on the website or mouse movements made by the user). The data collected during the analysis is forwarded to Google.

The reCAPTCHA analyses run completely in the background. Website visitors are not notified that an analysis is taking place.

The storage and analysis of the data is based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in protecting his web offers from abusive automated spying and from SPAM. If the relevant consent has been requested (e.g. consent to the storage of cookies), processing will be carried out exclusively on the basis of Art. 6 para. 1 letter a DSGVO; consent may be revoked at any time.

For more information about Google reCAPTCHA, please see the Google Privacy Policy and the Google Terms of Use at the following links: https://policies.google.com/privacy?hl=de and https://policies.google.com/terms?hl=de.

Chatlio

The chat module of the company CHATLIO is integrated on our pages. Provider is the company Chatlio in 1329 N 47th ST #31231, Seattle, WA 98107, United States. You recognize the Chatlio Plugin by the chat symbol. An overview of the Chatlio Privacy Policy can be found at: https://chatlio.com/legal/privacy-policy/.

This allows a direct connection between your browser and the Chatlio server to be established when visiting our pages via the plugin. Chatlio is thus informed that you have visited our site using your IP address. Chatlio is certified according to the EU-U.S. Privacy Shield. Chatlio transfers data to Slack. See next section.

small chat

On our pages the chat module of SmallChat is integrated. Provider is the company Nicer LLC. Greenville, SC., United States. You recognize the SmallChat plugin by the chat symbol. You can find an overview of the Chatlio privacy policy at: https://small.chat/terms#privacy

This allows a direct connection between your browser and the Smallchat server to be established when visiting our pages via the plugin. Smallchat thereby receives the information that you have visited our site with your IP address. Smallchat is certified according to the EU-U.S. Privacy Shield. Chatlio transfers data to Slack. See next section.

Slack

When using the chat module of the company CHATLIO and Smallchat, data is transferred to the company Slack. Provider of Slack is the company Slack Technologies, 155 5th Street, 6th Floor, San Francisco, CA 94103, USA. An overview of the Slack privacy policy can be found at: https://slack.com/intl/de-de/privacy-policy-updated. These are valid from/as of April 20, 2018.

By using the chat module, a direct connection between your browser and the Slack server can be established on our pages via the plugin. Slack thereby receives the information that you have used our chat with your IP address.

 

9. eCommerce and payment providers

Processing of data (customer and contract data)

We collect, process and use personal data only to the extent that they are necessary for the establishment, content or modification of the legal relationship (inventory data). This is done on the basis of Art. 6 para. 1 lit. b DSGVO, which permits the processing of data for the fulfilment of a contract or pre-contractual measures. We collect, process and use personal data on the use of this website (usage data) only to the extent necessary to enable or charge the user for the use of the service.

The collected customer data will be deleted after completion of the order or termination of the business relationship. Legal retention periods remain unaffected.

Data transmission on conclusion of contract for services and digital contents

We only transfer personal data to third parties if this is necessary for the execution of the contract, for example to the credit institution commissioned with the payment processing.

A further transmission of the data does not take place or only if you have expressly agreed to the transmission. Your data will not be passed on to third parties without your express consent, for example for advertising purposes.

The basis for data processing is Art. 6 Para. 1 letter b DSGVO, which permits the processing of data for the fulfilment of a contract or pre-contractual measures.

Stripe

On this website we offer, among other things, payment with the services of Stripe. Provider for customers within the EU is Stripe Payments Europe, Ltd,1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland (hereinafter “Stripe”).

When you pay via Stripe, your payment details will be passed on to Stripe via an interface on our site in order to make the payment. Details of this can be found in Stripe’s privacy policy under the following link: https://stripe.com/de/privacy.

Your data is transferred to Stripe on the basis of Art. 6 Para. 1 lit. b DSGVO (contract processing) and on the basis of our justified interest in using reliable and secure payment processes (Art. 6 Para. 1 lit. f DSGVO).

PayPal

On this website we offer payment via PayPal among other things. The provider of this payment service is PayPal (Europe) S.à.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter “PayPal”).

If you choose to pay via PayPal, the payment data you enter will be transmitted to PayPal.

The transmission of your data to PayPal is based on art. 6 para. 1 lit. a DSGVO (consent) and art. 6 para. 1 lit. b DSGVO (processing for the performance of a contract). You have the possibility to revoke your consent to data processing at any time. Revocation does not affect the effectiveness of data processing operations carried out in the past.